The Spirit of Spiritello
How we created the perfect team to deliver the perfect experience that was befitting of Campari's rich association with the creative industries.
WHAT WE DID
For 2019 Campari briefed us to support the year long experiential and sampling campaign. Our brief was to focus on the recruitment and training of skilled bar staff to appeal to a very specific demographic, the 27-45 year-old age set - focussing on early adopters with a keen interest or profession in the creative industries.