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GIVING THE UK A TASTE OF CARABAO

How we took the bonkers drink for bonkers lives to the masses.

BRIEF

Carabao is relatively new on the UK energy-drink scene. We were tasked to raise awareness of the brand and educate customers on the range of flavours available.

IDEA

Carabao is relatively new on the UK energy-drink scene. We were tasked to raise awareness of the brand and educate customers on the range of flavours available.

EXECUTION

Armed with bespoke, branded jet packs, our brand ambassadors who were chosen for their energy, enthusiasm and approachability, went on tour around ten UK cities for 26 days.

RESULTS

Carabao is relatively new on the UK energy-drink scene. We were tasked to raise awareness of the brand and educate customers on the range of flavours available.

Nintendo
Cadbury