Welcome to
the Staff Room
L
L
D
D
0
0
I
I
A
A
4
4
V
V
Y
Y
5
5
E
E
S
S
5
5
1
1

Skip to Content

INTRODUCING A TOUCH OF ITALIAN COOL

How we took Aperol’s perfect serve and changed drinking habits across London.

BRIEF

Position Aperol Spritz as the go-to drink at the start of your evening.

IDEA

An Aperol Spritz isn’t just a drink, it’s a slice of Italian cool. A refreshing taste of summer that signals relaxation and indulgence. We created the ‘It starts with Aperol’ campaign to promote Aperol Spritz as the perfect post-work drink.

We brought this concept to life through a series of bar takeovers in order to introduce the perfect Aperol Spritz serve to a UK audience.

EXECUTION

For an authentic experience, our pop-up bars were staffed by 40 Italians - the best way to bring a true Mediterranean flavour to the experience. Our brand ambassadors were the natural advocates needed to charm and educate customers and outlet staff alike on the art of the Aperol Spritz.

With Italian-cool design forming the backdrop, our teams were key in encouraging trial and creating a fun, memorable, brand-building experience.

RESULTS

The ‘It starts with’ campaign has gone from strength to strength, starting in 2016 and getting bigger and better each year. 2017 delivered over 40K serves, with campaign targets already achieved at the halfway point.

2018 will see new prosecco events, further bar-trial activity and bar garden with over 550 days of activity.

Nintendo