INTRODUCING A TOUCH OF ITALIAN COOL
How we took Aperol’s perfect serve and changed drinking habits across London.
Position Aperol Spritz as the go-to drink at the start of your evening.
An Aperol Spritz isn’t just a drink, it’s a slice of Italian cool. A refreshing taste of summer that signals relaxation and indulgence. We created the ‘It starts with Aperol’ campaign to promote Aperol Spritz as the perfect post-work drink.
We brought this concept to life through a series of bar takeovers in order to introduce the perfect Aperol Spritz serve to a UK audience.
For an authentic experience, our pop-up bars were staffed by 40 Italians - the best way to bring a true Mediterranean flavour to the experience. Our brand ambassadors were the natural advocates needed to charm and educate customers and outlet staff alike on the art of the Aperol Spritz.
With Italian-cool design forming the backdrop, our teams were key in encouraging trial and creating a fun, memorable, brand-building experience.